Client's Problems
- Lack of scripts and communication standards for interacting with customers; managers rely on their own experience
- Absence of control and analysis of dialogues; managers lack feedback on their work
- Lack of a sales plan, and decomposition for its implementation: sales management is done intuitively
- No in-depth regular analysis of the company's key financial indicators
The result the client received
SALES MANAGEMENT:
- Implemented regular reports from managers.There is transparent analytics on the work of each manager (by day, week, month, year). The sales plan achievement forecast is monitored daily
- Implemented communication scripts and standards for customer interactions
- Implemented a systematic training program for managers
- Implemented a system to monitor the quality of managerial work, providing employees with feedback
ANALYTICS:
- Highlighted the company's key financial indicators: financial control is maintained, money is not lost, and effective distribution takes place
- Developed and deployed a marketing and sales dashboard, optimizing marketing campaigns
- Established an annual sales plan. We developed a decomposition and forecasting of its achievement
