Client's Problems BEFORE COOPERATION

  • Absence of a CRM system: hot leads were not followed up on in time, left in the “consideration” status
  • Unable to process all requests
  • Lack of a sales plan, and decomposition for its implementation: sales management is done intuitively
  • No in-depth regular analysis of the company's key financial indicators
  • No clear scheme for onboarding a sales manager
  • Absence of a systematic marketing system to attract new targeted leads: sales are unpredictable, and dependent on external factors
  • Owners are overwhelmed with solving operational sales tasks: lack of time to address strategic development and scaling issues

The result the client received

CRM СИСТЕМА ТА ТЕЛЕФОНІЯ:

  • Selected and customized CRM according to the client's request 
  • Created a unified customer database:up-to-date information on any customer is available at any time
  • Introduced standards and instructions for CRM management: each client is assigned the next step, all overdue tasks are monitored

ANALYTICS:

  • Highlighted the company's key financial indicators: financial control is maintained, money is not lost, and effective distribution takes place
  • Increased prices for goods based on market analysis and customer demand
  • Developed and implemented a marketing and sales dashboard. Optimized the marketing campaign
  • Established an annual sales plan. We developed a decomposition and forecasting of its achievement

SALES MANAGEMENT:

  • Implemented regular reports from managers.There is transparent analytics on the work of each manager (by day, week, month, year). The sales plan achievement forecast is monitored daily
  • Implemented scripts and communication standards with clients 
  • Implemented regular training and quality control systems for managers. As a result, the average check increased by 92% and the sales amount per lead by 43% in the first two months of cooperation

MOTIVATION:

  • Created an automated salary calculation system for managers tied to KPIs. Managers are more motivated to achieve high-quality results

RECRUITMENT:

  • Provided tools for recruiting and selecting sales managers
  • Developed an extensive training system for new managers, resulting in the successful recruitment of 2 new managers