Building a Sales Team from Scratch with Epic Sale

Turn sales chaos into a system of consistent profit growth.
The sales department is the only unit that directly brings money into your company.
We will create an effective sales department from the ground up, or strengthen the one you already have now. Our goal is to build a system that runs on clear processes and delivers predictable results.

When You Need This Service

If any of these points sound familiar, it’s time to consider outsourcing:

Chronic underperformance

Your managers consistently miss sales targets, performance shows no growth over several reporting periods, and you know the issue isn’t market demand — because competitors are doing well.

The owner is still closing deals

If the owner or director is personally responsible for closing sales, it signals a lack of delegation and takes focus away from strategic priorities.

High staff turnover

Managers quit within 1–4 months of being hired, and new employees fail to hit targets even after onboarding.

No systematic sales process

Your company lacks documented scripts, KPIs, funnels, and clear regulations. Without these, it’s impossible to scale or manage effectively.

What is sales team building from scratch?

Sales team building from scratch is a comprehensive service for creating a fully managed, professional sales system.
 
The process covers the entire cycle — from audit to a functioning department with trained employees, a motivation system, CRM, KPIs, and analytics. All processes are documented, standardized, and optimized for sustainable growth.

Creating an effective structure

We analyse your business to design the ideal sales team: how many managers you need, which roles to include, and how to distribute responsibilities. We create clear job descriptions to eliminate chaos, duplication, and loss of control.

Implementing modern tools and standards

We develop and roll out a complete toolkit: sales scripts, a sales book, quality control checklists, onboarding programs, and a standardized hiring process. We integrate CRM, reporting, and analytics to make every step measurable and transparent.

Motivation and team development

We design a fair and effective motivation system: salaries, bonuses, KPIs, and gamification. We define performance metrics for each role and provide training, coaching, and regular evaluations to keep the team improving and exceeding targets.

Launch and monitoring

We train the team, test the system, and monitor results in real time. Dashboards give owners and managers live data—not just “gut feelings.” Responsibility for oversight and ongoing development is clearly assigned, ensuring stability and control.

Why Businesses Need This Service

The key benefit of a professional sales department is transforming random, chaotic efforts into a predictable, revenue-generating system.

Higher sales and profits

The sales department is your revenue engine. Even a 10% increase in conversion can drive profit growth of 50% or more.

Freeing up the owner’s time

If the owner is tied up in day-to-day sales, strategic priorities — like marketing, partnerships, and product development — suffer. Delegating sales allows leadership to focus on long-term growth.

Scalability

Chaos doesn’t scale. A structured sales department is the foundation for expansion — whether it’s adding team members, entering new markets, or launching new products.

What We Deliver in a Comprehensive Project

Our goal is to build or improve your sales department so it runs on clearly defined standards, processes, and KPIs. The service includes full consulting to design, optimize, and scale your sales structure.

Stage 1: Sales department audit

What we do:

  • Analyze current processes and structure.
  • Identify strengths, weaknesses, and opportunities.
  • Evaluate KPIs and sales plan performance.
  • Define actionable, measurable sales goals.
  • Deliver a prioritized development plan backed by data.

Stage 2: Designing a new system

What we do:

  • Develop an optimal sales team structure
  • Define KPIs for each role
  • Build or improve motivation systems (bonuses, gamification, etc.)
  • Design or refine the sales funnel
  • Deliver a full toolkit:
    – Role-specific instructions and regulations
    – Sales scripts and a sales book
    – Checklists for quality control
    – Reporting system
    – Hiring, onboarding, and training systems

Stage 3: Testing and implementation

What we do:

  • Roll out new processes step by step
  • Train the team on scripts, CRM, and reporting
  • Conduct role-plays and simulations
  • Monitor performance during a test period, gather feedback, and adjust quickly
  • Track KPIs and support managers as they adapt

Stage 4: Control and accountability

What we do:

  • Establish reporting and analytics routines
  • Appoint a responsible person to monitor standards
  • Provide live dashboards with real-time results
  • Standardize document management and onboarding materials
  • Final handover session with clear instructions and Q&A
  • Optional ongoing support or periodic audits

All stages can be tailored to your business’s current needs.

What Results to Expect

We could go on about potential benefits—but our client success stories speak louder.

  • Law Firm

    Sales increased by 41%

    Conversion rate increased by 250%

    Learn more

  • 3D printing studio

    Profit increased by 250%

    Sales department expanded from 1 to 3 managers

    Conversion rate increased by 27%

    Learn more

  • Online store of wireless Internet

    Revenue increased by 24%

    Conversion rate increased by 46%

    The average bill increased by 11%

    Learn more

  • Online clothing store

    Sales increased by +34% (for 3 months of cooperation). And +84% for the year.

    The average bill increased by 92%.

    Sales department expanded from 1 to 3 managers

    Learn more

  • Providing educational services in business

    Sales department expanded from 1 to 3 managers

    Conversion rate increased by 46%

    The average bill increased by 15%.

    Learn more

Get a free consultation

Don’t waste time experimenting with sales alone—leave it to the experts at Epic Sale. With experience across industries and proven best practices, we quickly identify problems and deliver practical solutions.
During your free consultation, we’ll conduct a rapid analysis of your current sales system and highlight immediate growth opportunities. You’ll walk away with actionable recommendations—even if you don’t commit to a full project.

Take the first step toward a systematic, scalable sales operation today — the results will exceed your expectations!!

If you try to treat yourself by following a book, one misprint could be fatal. We’ve moved beyond quick fixes — we bring not only expertise in solving specific issues, but also in driving full-scale business growth.

If you solve the wrong problem, you waste resources and risk making matters worse. That’s why we recommend starting with professionals who already know how to design a complete system.

Absolutely. We don’t use cookie-cutter templates.
We dive into your context, understand your unique challenges, and design solutions tailored to your business.