Professional Sales Scripts from Scratch
Do you want to increase your conversion rate — and as a result, boost your sales by 2–3 times?
From our experience working with more than 70 companies across 30+ industries,
we know this is possible with the right use of sales scripts.
When do you need scripts?
Sales scripts are not just a “useful tool.” They are a critical necessity if:
Your conversion rate and sales volumes are low.
Customers leave negative feedback about service or complain about inconsistent information from different managers.
Managers work without a unified system, relying only on personal approaches, leading to high cancellations, resignations, and burnout.
You spend excessive time and resources training new sales staff.
This service is especially important in highly competitive industries, or where leads are either numerous or expensive — because every mistake in communication risks a lost deal.
What are scripts?
Custom sales script development from Epic Sale means creating structured, optimised communication algorithms that help your managers run effective conversations, identify customer needs, and close deals. We create:
Ready-to-use phone sales scripts
Scripts for face-to-face meetings and negotiations
Algorithms for correspondence and online communication
Scripts for different sales stages (objection handling, pre-sales, repeat sales)
Scripts tailored to different niches (e-commerce, retail, B2B, etc.)
Scripts for different roles (new client managers, technical support, account managers, etc.)
Every script is tailored to your business, audience, and unique selling proposition. These are not one-size-fits-all templates, but customised solutions that reflect your strengths and brand values..
Why does a business need sales scripts?
Without scripts, sales rely on the charisma of individual managers. With scripts, sales run on a clear, repeatable system.
Conversion growth by 2–3x
Managers know exactly how to guide clients toward purchase.
10–50% higher average order value
Scripts integrate upselling and cross-selling techniques.
Shorter sales cycle
Structured conversations speed up customer decision-making.
Reduced human factor
Results don’t depend on a manager’s mood or experience level.
Standardised communication
Аll employees follow the same professional approach, setting you apart from competitors.
Faster onboarding
New hires quickly achieve the results of experienced salespeople.
Ongoing optimisation
Scripts allow testing and improving approaches based on data.
What will the Epic Sale team do?
Stage 1. Analysis and research
- Detailed study of your product/service and target audience
- Competitor analysis, including successful practices and scripts in your niche
- Review of current manager-client conversations (listening to calls, analysing correspondence, identifying best practices)
- Identification of typical objections and recurring communication issues
- Highlighting your competitive advantages and USP
Stage 2. Script development
- Designing a structure that reflects every stage of the sales process
- Writing scripts for different scenarios and business needs, such as:
– Incoming calls, repeat calls, cold calls
– Call reminders
– Database updates
– Chat scripts
– Payment-related questions
– Answers to questions about our payment options
– Communication regarding accounting, reconciliations, regulatory authorities
– Quality surveys
– Complaint — recording of a complaint
– Complaint — problem solving
– Feedback collection
– Handling dissatisfied customers - Creating objection-handling blocks (2–3 variations per objection)
- Adapting tone and style to your target audience
Stage 3. Implementation and training
- Training sessions for managers on how to use scripts
- Practical exercises on handling difficult situations
- Ongoing support during the adaptation period
Stage 4. Testing and optimisation
- Tracking script impact on KPIs (conversion, average order value, call duration, etc.)
- Adjusting scripts based on real data
- Adding extra modules when needed
What results can you expect?
After implementing Epic Sale scripts, you will receive:
1
Ready-made phone and customer communication scripts, tailored to your business
2
Managers trained to use scripts effectively
3
KPI and sales growth within the first weeks
4
Increased customer loyalty through professional communication
5
Fewer lost clients who would otherwise switch to competitors
6
A scalable sales system without sacrificing service quality
Real Results of our Clients
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3D printing studio
Profit increased by 250%
Sales department expanded from 1 to 3 managers
Conversion rate increased by 27%
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Online store of wireless Internet
Revenue increased by 24%
Conversion rate increased by 46%
The average bill increased by 11%
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Online clothing store
Sales increased by +34% (for 3 months of cooperation). And +84% for the year.
The average bill increased by 92%.
Sales department expanded from 1 to 3 managers
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Providing educational services in business
Sales department expanded from 1 to 3 managers
Conversion rate increased by 46%
The average bill increased by 15%.
Learn more
Frequently Asked Questions
Yes, you can. But for AI (or any script software) to create an effective sales script, you must::
– Collect and upload dozens of real dialogues for analysis
– Explain your sales model, cycle, customer types, and common objections
– Provide analytics on conversion bottlenecks, customer churn, and manager performance
– Convey your brand’s tone of voice, so scripts sound natural, not robotic
– Define manager profiles, so the scripts align with their style
– Set up monitoring tools: checklists, guidelines, implementation mechanisms
And even then — you’ll need to adapt, test, and refine everything manually.
Because a script is more than text — it’s a sales system, where every phrase has a purpose and every stage has a goal. AI is a powerful tool, but the results depend entirely on how professionally it’s used
Because from inside the company, it’s hard to see exactly what isn’t working. Teams get used to their habits and don’t notice communication gaps. An external team provides proven sales logic, tested across dozens of companies, not just words on paper.
Our consultants are ready to answer all your questions. Simply click the button on the screen, leave your number, and we’ll call you back.